The global digital intelligence
market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion
by 2022, at a Compound Annual Growth Rate (CAGR) of 19.8% from 2017 to 2022.
Factors driving the digital intelligence platform market include increased
adoption of digital intelligence platforms for competitive differentiation and
customer retention activities, rising focus on social media analytics and
personalization, and the need to optimize digital experiences across all
touchpoints.
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The digital intelligence platform
market is segmented on the basis of component, touchpoint, organization size,
vertical, and region. On the basis of component, the market has been segmented
into data management, analytics, and engagement optimization. The necessity to
extract real-time actionable insights from digital customer data to make
informed decisions has driven organizations to adopt digital intelligence
platforms with digital analytics capabilities.
North America is estimated to
lead the digital intelligence platform market in 2017. The region is an early
adopter of digital technologies and has advanced infrastructure capabilities,
which have led to the adoption of digital intelligence platforms. Furthermore,
companies have implemented these platforms to improve their business processes,
understand the customer behavior, and sustain their position in the market.
The
report encompasses competitive landscape, which presents the positioning of 11
key vendors of digital intelligence platforms based on their product offerings
and business strategies. Some of the major digital intelligence platform
vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage
(US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New
Relic (US), Localytics (US), and Cxense (Norway).
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Key Target Audience
- Customers Analytics Vendors
- Research Organizations
- Network and System Integrators
- Digital Intelligence Platform
Providers
- Marketing Analytics Executives
- Third-party Service Providers
- Technology Providers
Scope of the Report
The
research report categorizes the digital intelligence platform market into the
following segments and subsegments:
By Component
- Analytics
- Data Management
- Engagement Optimization
By Touchpoint
- Company Website
- Mobile
- E-mail
- Social Media
- Web
- Kiosks & POS
- Others (sales representatives,
surveys, seminars, trade shows, and training)
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
(SMEs)
By Vertical
- Banking, Financial Services
& Insurance (BFSI)
- Retail & E-commerce
- Telecommunication & IT
- Media & Entertainment
- Travel & Hospitality
- Public Sector
- Healthcare
- Others (education, automotive,
and manufacturing industries)
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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