Friday 26 October 2018

Digital Intelligence Platform Market- Share Analysis, Outlooks and Strategies – 2020


The global digital intelligence market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.8% from 2017 to 2022. Factors driving the digital intelligence platform market include increased adoption of digital intelligence platforms for competitive differentiation and customer retention activities, rising focus on social media analytics and personalization, and the need to optimize digital experiences across all touchpoints.

The digital intelligence platform market is segmented on the basis of component, touchpoint, organization size, vertical, and region. On the basis of component, the market has been segmented into data management, analytics, and engagement optimization. The necessity to extract real-time actionable insights from digital customer data to make informed decisions has driven organizations to adopt digital intelligence platforms with digital analytics capabilities.
North America is estimated to lead the digital intelligence platform market in 2017. The region is an early adopter of digital technologies and has advanced infrastructure capabilities, which have led to the adoption of digital intelligence platforms. Furthermore, companies have implemented these platforms to improve their business processes, understand the customer behavior, and sustain their position in the market.
The report encompasses competitive landscape, which presents the positioning of 11 key vendors of digital intelligence platforms based on their product offerings and business strategies. Some of the major digital intelligence platform vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).

Key Target Audience
  • Customers Analytics Vendors
  • Research Organizations
  • Network and System Integrators
  • Digital Intelligence Platform Providers
  • Marketing Analytics Executives
  • Third-party Service Providers
  • Technology Providers
Scope of the Report
The research report categorizes the digital intelligence platform market into the following segments and subsegments:
By Component
  • Analytics
  • Data Management
  • Engagement Optimization
By Touchpoint
  • Company Website
  • Mobile
  • E-mail
  • Social Media
  • Web
  • Kiosks & POS
  • Others (sales representatives, surveys, seminars, trade shows, and training)
By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By Vertical
  • Banking, Financial Services & Insurance (BFSI)
  • Retail & E-commerce
  • Telecommunication & IT
  • Media & Entertainment
  • Travel & Hospitality
  • Public Sector
  • Healthcare
  • Others (education, automotive, and manufacturing industries)
By Region
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America


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