The global enterprise video
market is projected to grow from an estimated USD 16.34 Billion in 2017 to USD
40.84 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1% from
2017 to 2022. The major drivers for the upsurge in demand in the market include
the growing demand for video streaming and increasing internet penetration as
well as exponentially increasing adoption of cloud technology across
businesses.
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The
enterprise video market has been segmented on the basis of type into video
conferencing, video content management, and webcasting. The webcasting segment
is expected to grow at the highest CAGR during the forecast period. Based on
deployment mode, the market has been classified into cloud, hybrid, and
on-premises. The cloud deployment segment is expected to hold the largest
market share from 2017 to 2022. Based on application, the market has been
segmented into knowledge sharing & collaboration, corporate communications,
training & development, and marketing & client engagement. The marketing
& client engagement application segment is expected to be the
fastest-growing segment during the forecast period. Based on vertical, the
market has been segmented into media & entertainment, IT &
telecommunication, public sector & education, healthcare, retail &
consumer goods, manufacturing, BFSI, transportation & logistics, and
others. The media & entertainment industry segment is expected to hold the
largest share in the enterprise video market from 2017 to 2022.
Based
on application, the knowledge sharing & collaboration segment is expected
to hold the largest share of the enterprise video market. Knowledge sharing
& collaboration video applications help enterprises stimulate creativity
and engagement as well as innovation. By adopting enterprise video solutions,
enterprises encourage their employees to exchange ideas, discuss projects,
access data, and solve problems. Thus, the use of video communications for
knowledge sharing & collaboration is expected to be the leading application
among enterprises.
North America is estimated to
hold the largest share in the global enterprise video market in 2017, due to
the early implementation of enterprise video solutions in a majority of the
verticals in North America. Apart from education, North America is expected to
be the most promising region for verticals such as aerospace & defense,
healthcare, retail & consumer goods, energy & utilities, industrial
machinery & heavy equipment, IT & telecom, automotive & transport,
and others. These industry verticals are also expected to become
technologically advanced sectors, thus acting as large customer bases for the
enterprise video market.
The
report encompasses the competitive landscape, which presents the positioning of
the 25 key application enterprise video solutions and services vendors, based
on their product offerings and business strategies. Some of the major solution
and service vendors include Adobe Systems Incorporated (US), Brightcove Inc.
(US), Avaya, Inc. (US), Vidyo, Inc. (US), VBrick Systems Inc. (US),
MediaPlatform, Inc. (US), Polycom, Inc. (US), Cisco Systems, Inc. (US), IBM
Corporation (US), Microsoft Corporation (US), Kaltura (US), and Ooyala, Inc.
(US).
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