The global enterprise video
market is projected to grow from an estimated USD 16.34 Billion in 2017 to USD
40.84 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1% from
2017 to 2022. The major drivers for the upsurge in demand in the market include
the growing demand for video streaming and increasing internet penetration as
well as exponentially increasing adoption of cloud technology across businesses.
Based on application, the
knowledge sharing & collaboration segment is expected to hold the largest
share of the enterprise video market. Knowledge sharing & collaboration
video applications help enterprises stimulate creativity and engagement as well
as innovation. By adopting enterprise video solutions, enterprises encourage
their employees to exchange ideas, discuss projects, access data, and solve
problems. Thus, the use of video communications for knowledge sharing &
collaboration is expected to be the leading application among enterprises.
Based on deployment mode,
the enterprise video market has been segmented into cloud, hybrid, and
on-premises. The rise in the number of remote and mobile users as well as new
branch office locations of enterprises all over the globe is spurring the need for
hybrid video conferencing deployments. Thus, the demand for hybrid deployments
is expected to grow rapidly at the highest CAGR during the forecast period.
North America is estimated to
hold the largest share in the global enterprise video market in 2017, due to
the early implementation of enterprise video solutions in a majority of the
verticals in North America. Apart from education, North America is expected to
be the most promising region for verticals such as aerospace & defense,
healthcare, retail & consumer goods, energy & utilities, industrial
machinery & heavy equipment, IT & telecom, automotive & transport,
and others. These industry verticals are also expected to become
technologically advanced sectors, thus acting as large customer bases for the
enterprise video market.
The
report encompasses the competitive landscape, which presents the positioning of
the 25 key application enterprise video solutions and services vendors, based
on their product offerings and business strategies. Some of the major solution
and service vendors include Adobe Systems Incorporated (US), Brightcove Inc.
(US), Avaya, Inc. (US), Vidyo, Inc. (US), VBrick Systems Inc. (US),
MediaPlatform, Inc. (US), Polycom, Inc. (US), Cisco Systems, Inc. (US), IBM
Corporation (US), Microsoft Corporation (US), Kaltura (US), and Ooyala, Inc. (US).
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