The report "Digital Intelligence Platform Market by
Component (Analytics, Data Management, and Engagement Optimization), Touchpoint
(Company Website, Social Media), Organization Size, Vertical (BFSI, Retail
& E-Commerce), and Region - Global Forecast to 2022", The digital
intelligence platform market is projected to grow from USD 5.65 Billion in 2017
to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022. The market
is primarily driven by the adoption of digital intelligence platforms for
competitive differentiation and increasing customer retention activity, rising
focus on social media analytics and personalization, and need for optimizing
digital experiences across all touchpoints.
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Based on component, the digital intelligence
platform market has been segmented into data management, analytics, and
engagement optimization. The data management segment is expected to witness the
highest growth during the forecast period, as data management tools are
responsible for collecting, storing, standardizing, modeling, and managing
digital data of customers in an enterprise.
Based on vertical, the retail & e-commerce
segment of the digital intelligence platform market is projected to grow at the
highest rate in the coming years. Retailers are using new technologies such as
the voice of the customer, behavioral targeting, and others to identify the
holistic behavior of customers.
North America is estimated to lead the digital intelligence
platform market in 2017. The region is an early adopter of digital technologies
and has advanced infrastructure capabilities, which have led to the adoption of
digital intelligence platforms. Furthermore, companies have implemented these
platforms to improve their business processes, understand the customer
behavior, and sustain their position in the market.
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The report encompasses competitive landscape, which presents the
positioning of 11 key vendors of digital intelligence platforms based on their
product offerings and business strategies. Some of the major digital
intelligence platform vendors include Adobe Systems (US), IBM (US), SAS
Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US),
Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).
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