The study involved four major activities to
estimate the current market size for enterprise video. Exhaustive secondary
research was done to collect information on enterprise video market. The next
step was to validate these findings, assumptions, and sizing with industry
experts across value chain through primary research. Both top-down and
bottom-up approaches were employed to estimate the complete market size.
Thereafter, market breakdown and data triangulation were used to estimate the
market size of segments and subsegments.
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The focus of organizations on improving the
internal and external communication processes is driving the growth of
enterprise video solutions. Growth in the number of smartphone users and
increase in the use of mobile apps has played a significant role in the
adoption of enterprise video solutions. Organizations are using enterprise
video solutions for applications such as video conferencing and live streaming,
which help workforce engage and interact with each other in real-time. They
also aid in connecting geographically dispersed employees.
Cloud or hosted enterprise video solutions are
provided as SaaS by service providers. These solutions convert fixed costs of
services to variable costs as customers pay according to the services used by
them. They can also start or stop any service at any time. Thus, the use of
cloud-based enterprise video solutions provides flexibility to organizations to
adjust to the dynamic business environment. Scalability and cost effectiveness
are the major advantages of adopting cloud-based enterprise video solutions.
With advancements in cloud-based technologies, the use of enterprise video
solutions as SaaS is emerging as the best practice for companies looking for
cost-effective functionalities.
North America is estimated to account for the
largest share of the market in 2018. The region comprises developed countries
such as the US and Canada and is considered the most advanced region adopting
new and emerging technologies. Moreover, North American region has a wide
presence of key industry players offering enterprise video solutions and
services, and their financial position enables them to invest majorly in
leading tools and technologies for effective business operations.
Major vendors offering enterprise video solutions and
services across the globe include IBM (US), Microsoft (US), Kaltura (US),
Polycom (US), Cisco (US), Adobe (US), Avaya (US), Brightcove (US), Vidyo (US),
VBrick Systems (US), MediaPlatform (US), Ooyala (US), Qumu Corporation (US),
Panopto (US), Vidizmo (US), Amazon Web Services (US), Lifesize (US), BlueJeans
Network (US), INXPO (US), RingCentral (US), Haivision (Canada), Sonic Foundry
(US), Kollective Technology (US), ON24 (US), and join.me (US).
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